THE ORDINARY SKINCARE

A rebranding in order to make the brand more approachable and contemporary. Keeping the brand true to their core of "clinical ingredients", but giving it a voice the aligns with their "abnormal" beauty company position.

Art Direction | Ashley Romo & Edward Chestaro.
Copywriting | Raye Ebensteiner.
package Redesign.
Instagram.
OOH.
MICROSITE.

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